From There to Here

I logged into my Gmail account early this morning around 12:30 a.m., and since my password caches, I didn’t see the main page. Just the top of the screen screaming “New! Gmail Custom Time.” I didn’t think much of it.

When I used my desktop to log into my e-mail account again this morning, my password wasn’t cached and I saw the main screen touting the new feature.

Here’s what Gmail Custom Time can do:

Ever wish you could go back in time and send that crucial email that could have changed everything — if only it hadn’t slipped your mind? Gmail can now help you with those missed deadlines, missed birthdays and missed opportunities.

Pre-date your messages
You tell us what time you would have wanted your email sent, and we’ll take care of the rest. Need an email to arrive 6 hours ago? No problem.

Mark as read or unread
Take sending emails to the past one step further. We let you make emails look like they’ve been read all along.

Make them count
Use your custom time stamped messages wisely — each Gmail user gets ten per year.

Worry less
Forget your finance reports. Forget your anniversary. We’ll make it look like you remembered.

After laughing ridiculously for about ten minutes, I thought about the possibilities. This is a ridiculously awesome idea. But then I looked at the calendar hanging on the wall and remembered which company I was dealing one. One that loves April Fool’s Day.

Jerks.